Better Merchandising through authenticity

How do you make a T-shirt or jacket stand out on the world's largest online marketplace? With an authentic voice that resonates with shoppers on a personal level.

Lone Cone is working with Toad+Co to renovate their Amazon presence one garment at a time. Our product merchandising strategy is two-fold: First, we're writing original copy using keywords that generate high quality organic traffic in order to improve discoverability; Second, we're writing with Toad+Co's target audience in mind to increase sales while maintaining marketing consistency. Lone Cone's optimized product listings reflect the voice of their brand, which is clever, friendly, and fun. 


Strategy

Listing Optimization

Relationship status

Amazon FBA Reseller