Boise Weekly

The first business venture for husband and wife Ken Johnson and Annalisa DeMarta was selling rare books online. The couple soon realized estate sales and auctions aren't as fun as the great outdoors, so they moved from Rochester, N.Y., to Idaho—Ken's home state—and started selling outdoor gear instead. In January, the couple launched lonecone.com, selling everything from backpacks, ultralight stoves and hammock tents to Boise-inspired apparel and handcrafted German Montessori toys. Now, Johnson and Demarta are opening a storefront on Thursday, May 5, at 412 S. Sixth St.

Jess Roth