Boise Weekly

"We're trying to build a community at Lone Cone," Johnson said. "Our niche is in the everyday-ness of the outdoors. There's a lot of technical talk about gear if you go into a specialty shop, and people are going to talk right over your head. Our goal is to make outdoor gear accessible to people."

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Jess Roth
Eagle Magazine

While Lone Cone makes waves throughout the US, they actively focus their energy back into our community and public lands, supporting a variety of conservation organizations

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Jess Roth