Hi! I’m Annalisa, the founder of LONE CONE.

As a mother of three, shopping online is nearly a necessity. I love finding the outfit that perfectly fits my child’s personality, knowing it will arrive at my door in just a few days. It’s so much easier than loading all the kids into the car, guiding them through a crowded store, and dealing with sock aisle tantrums (we’ve all been there, right?). And then there’s the satisfaction of seeing my little ones’ faces light up when they see that their new clothes have their “favoritest” thing on them -- dinosaurs, owls, and robots, at the moment.

All too often, though, once a product is out of its box, it’s obvious that the manufacturer’s claims were just marketing fluff. To keep prices low, they skimped on quality materials, functional features, or both. I’ve received stiff, boxy jackets, sneakers with insufficient tread, and jeans with pockets so small they wouldn’t even fit a folded dollar bill. Even products that didn’t initially disappoint would rarely last a season.

Fed up with being let down, I decided to create my own line of kids' outdoor apparel specifically designed for ages 3-6 that is adorable, kid-usable, AND durable.